You are here:   User Profile
Register   |  Login
My Profile
Profile Avatar
watson
*******
*******, ******* *******
*******
******* ******* *******

Some fundamental ideas about the importance of internal links

Google has indexed 60 trillion individual pages on the internet with the help of their competent bots. The Googlebot crawler requires individual pages and then follows the links on these pages. In this way, it moves from page to page and saves in one of the Google servers, information that was found there. A large part, if not most, of this trillion pages, can only be accessed through internal and non-external links.

Most of the sub-pages do not have any external links, so Google can use this as a classification factor

If we take a directory of the yellow pages of Germany as an example and observe the conventional indicators, we will notice that thanks to the 12,000 cities and municipalities and 3,500 categories of the industry in the database - we can already create 42 million (12,000 x 3,500 ) pages of a localized category. Everyone has the opportunity to rank in at least 42 million different search phrases (industry + city name). If it makes any sense to offer all those combinations is not something that we will discuss at this stage of the game. Although we would like to give up half of these combinations, we would still have 21 million categorical pages.

Even if we have an army of link builders, we would not be close to being able to provide (with reasonable effort) every million pages with just an external link (reliable). Other websites with similarly large databases, such as stores, newspapers, and so on, will most likely go through the same thing. This is why most of the sub-pages will not have signals in the form of external links, which Google could use when calculating its classifications. Even websites of smaller proportions will often have only external links in specific parts of the site.

Websites can reach strong ratings even without external links

In reality, we see that many websites manage to get strong ratings even if they do not have external links. It is obvious that this is easier to do for longtail keywords than the most used ones, but almost all keywords are part of the longtail and in total, money saved is money earned. I also know many additional examples where strong websites reached the top 10 in ranking thanks to their internal linking strategy (and good content).