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Geoff Hurst
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New World Marketing for Small Business Development

Marketing your small business is no longer about pushing messages about your products and services to your targeted buyers. The new world of marketing is about developing buy followers and likes for instagram your business and helping it to grow by knowing everything you can about your targeted buyer personas (you can read about buyer personas in my article “What every small business owner needs to know about Buyer Personas”) and focusing on their current interests. This new world of marketing is called ‘inbound marketing’ because the objective is to pull in prospective and existing buyers by delivering relevant content that aligns with their current interests and intent. In today’s buyer-driven market, prospects choose where, when, and what content they engage with. The goal is to develop long-term relationships with your buyers built on quality and trust by delivering a steady stream of relevant content in places you know they go for information. This approach gets you closer to prospects and customers by letting them know that you understand their need and can deliver what they want.

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What every small business owner needs to know about Buyer Personas

Successful small businesses (well all businesses I guess) know that happy customers are key to their growth and future. The best way to keep customers happy is to “know” them as well as possible and serve them in ways that are meaningful to them specifically. Whether you market B2B or B2C, your target audience groups buy likes and followers instagram consist of real people, with real lives, wants, pains, goals, responsibilities, challenges, and jobs, with bosses they have to answer to. The goal is to get to know them on a personal level so that you can start to deliver useful business content and messaging that will resonate with them and get them to take action.

For most of us, getting to know each one of our potential and existing customers is an impossible task. Luckily, many of them have shared traits and commonalities. By gathering these shared traits and commonalities into a single “persona” profile, we can create a prototype of our ideal customer. We call this a Buyer Persona.


If you’ve been online for a while, then it’s entirely possible that your Facebook or email account has been hacked. Typically, what happens is that you begin to receive emails from concerned friends and colleagues, alerting you to the fact that they’ve received an odd email from you or your social media account is posting odd things. Embarrassing? You bet. But this is the reality of how do i buy instagram likes the Internet Age — online fraud is part of the program. The fact is, if you are not careful, if you don’t take some simple but necessary precautions, your Facebook account can easily get hacked, your Twitter account can get usurped, even your bank account can be robbed. Unprotected social media use can not only damage your brand, but it can also rob you blind. According to the FBI, in the past few years, bad guys transferred more than $100 million out of small business bank accounts by getting online bank login information, using among other things, social media.