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The secret weapons of online and social media marketing
it has become easy to connect with anyone. But there is a difference between connection and conversation. If done rightly, you can meaningfully connect with influencers from your industry, engage with them and then take the conversation to next level. Influencer marketing is often misinterpreted as celebrities endorsing your brand. best place to buy real instagram followers That’s a very superficial way of looking at it. Influencer marketing really means – identify a list of influencers from your industry, map their social presence and interact with them on the platform of their choice. Interaction does not mean asking them to RT your link ?? Let’s think – Who can be the influencers for you? These are the people who are decision makers in your industry or the people whom you care to connect with. For example: For an organic food store, chefs could be the influencers and for a solar power energy company, possibly the environmentalists could be influencers. You got to identify these and map their social presence – some might be active on Twitter, others might have strong LinkedIn presence. You need to first study that and then engage with them on those platforms. Once you establish a relationship with them, you can take the conversation ahead by requesting them to write a guest blog, invite them for a webinar or record their podcast.
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